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Yellow and Rose Gold Drive Gold Demand

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For much of the ’00s, platinum, white gold, and silver ruled runways and street styles. But in the last few years, both yellow gold and rose gold have made huge comebacks. The romantic hues offer a more robust feel than their silver-looking counterparts, leading to a high demand for stylish accessories all over the world. But is fashion impacting the precious metals market? Possibly.

Here in the U.S., there’s no denying yellow and rose gold are hot. It’s seen everywhere. And the numbers don’t lie. In 2014, gold jewelry sold totaled 132.4 tons, higher than anytime over the past five years. But the U.S. isn’t even the world’s largest gold market.

In China, the gold jewelry market is booming, too. From 2004 to 2013, the volume of jewelry purchases in China tripled. Yellow gold has always been the standard in fine Chinese jewelry. And China has not been immune to the recent rose gold jewelry craze either. The middle class in China is expanding rapidly, helping increase gold consumption. And China is not alone in its love of yellow and rose gold.

The only country more hungry for yellow gold than China is India. Last year, 1.35 million pounds of gold jewelry was sold in India. Most of that gold was yellow. Gold buyers in India find yellow gold fashionable. And like everywhere else, Indian jewelry consumers have plenty of rose gold jewelry to choose from, too. People all over the world can’t get enough yellow and rose gold jewelry.

Though gold prices have been fluctuating a bit recently, demand remains steady. And the variety of gold jewelry that is currently en vogue globally certainly isn’t hurting demand. With Indian, Chinese and American gold jewelry consumption soaring, it’s safe to say that yellow and rose gold are back.

Like this post? Read Apple Creates a New Type of Gold.

Bellevue Rare Coins specializes in gold buying and dealing in rare coins. We are a family-owned business located in Bellevue and Lynnwood. We are also silver, diamond, currency and jewelry buyers. Visit us for a free evaluation.

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